Transcript

00:00
hi Bob congratulations I hear you got
00:02
your real-estate license and are now
00:04
working as a realtor that’s right bill
00:07
and I was hoping you would share a few
00:08
advertising secrets to help me launch my
00:10
new career well it’s really not a secret
00:13
but there is one strategy that I’ve seen
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real mature use over the years and it’s
00:17
proven successful for new and
00:19
experienced agents alike really tell me
00:21
what is it working a farm area
00:24
what’s a farm area a farm area is a
00:28
neighborhood or in some cases several
00:30
neighborhoods where you let everyone
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know that you’re the number one real
00:34
estate professional in the area how can
00:36
I do that by sending a mailing or
00:39
distributing door hangers at least once
00:42
a month but I’m just starting out I
00:44
don’t know if I can afford a monthly
00:46
advertising campaign then start small
00:49
perhaps 500 homes in other words adjust
00:53
the size of your farm area to fit your
00:55
budget hmm I see so if I mail 500
00:59
postcards how many new listings do you
01:01
think I’ll get well to be honest maybe
01:03
not at first but wait a minute
01:06
you said this is a successful strategy
01:08
it is but with real estate marketing
01:11
slow and steady wins the race
01:13
you can’t control when somebody decides
01:15
to sell his or her house but you might
01:18
be able to control whether or not they
01:21
think of you when they make that
01:22
decision
01:23
how by reaching out to them at least
01:25
once a month with a postcard or door
01:27
hanger to create a top of mind awareness
01:30
of you and your services be consistent
01:33
and patient and you will do just fine

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